Problem framing
White Rabbit Studios needed a website that matched the quiet confidence of an appointment-only tattoo collective. The site had to feel artistic and personal while keeping practical visitor actions easy to find.
A refined tattoo studio website for artist discovery and appointment booking. The experience balances boutique atmosphere with clear paths to artists, studio details, and inquiries.

Tattoo studio website design and development for White Rabbit Studios, a boutique New York tattoo collective built around appointment-only work, artist discovery, and a calm editorial booking path. I shaped the site around studio atmosphere, artist navigation, service clarity, and a refined visual system that makes custom tattoo work feel considered from the first visit.
Editorial studio homepage with focused artist, about, and booking paths
Desktop and mobile screenshots imported from the completed build
Motion preview added for project cards and visual review
Static captures from the live build — browse the interface without leaving the page.



A breakdown of how this project moved from problem to delivery — the thinking, the build, and what it produced.
White Rabbit Studios needed a website that matched the quiet confidence of an appointment-only tattoo collective. The site had to feel artistic and personal while keeping practical visitor actions easy to find.
I imported the existing desktop, mobile, and motion assets into the portfolio system, then framed the project around artist discovery, studio credibility, and a clear booking path. The project page uses the video for movement and static screenshots for reliable previews and metadata.
The project now has full portfolio coverage with a detail page, work spotlight, case study, and related blog content. Visitors can quickly understand the studio style and move toward booking without losing the boutique tone.
4
Primary navigation paths: artists, studio, about, and book
2
Responsive screenshot sets imported for desktop and mobile
1
Motion walkthrough added to the project media library
A+
Responsive implementation, media optimization, and clear conversion paths.