Lens
An artistic, illustration-driven photography site that feels as creative as the work it showcases. Bold typography, organic visuals, and clear service breakdowns guide visitors from discovery to booking.
The website captures exactly who we are—creative, professional, and approachable. Our bookings have never been better.
Lens Photography
Client
About · About ·About · About · About ·
Project Story
Creative website design and development for Lens, a full-service photography studio specializing in portraits, events, and project shoots. I built an immersive, nature-inspired website with rich illustrated visuals, smooth scroll animations, and a seamless booking experience. The site highlights their services—pro editing, on-site shoots, and custom styling—through bold typography and organic design elements that feel as artistic as the photography itself.
Illustrated hero with immersive scroll-driven animations
Service cards for pro editing, on-site shoots, and styling
Streamlined booking flow with a single clear CTA
Breakdown · Breakdown ·Breakdown · Breakdown · Breakdown ·
Timeline · Timeline ·Timeline · Timeline · Timeline ·
Discovery
Understanding goals, audience, and project scope.
Design
Wireframes, UI design, and visual direction.
Development
Next.js build, responsive implementation.
Testing
QA, cross-browser testing, and refinement.
Launch
Deployment, analytics, and handoff.
The Journey
Lens came to me wanting a photography website that stood apart from the typical dark, minimal portfolio sites. They needed something that felt artistic and organic—matching the creative energy they bring to every shoot. The goal was to showcase their range of services while making the booking process effortless for clients.
Design & Development Process
I designed this photography website with a nature-inspired illustrated theme that immediately sets it apart. Built on Next.js for performance, the site features scroll-driven animations, a bold typographic hierarchy, and service breakdowns that communicate value quickly. The illustrated camera and botanical elements create a memorable first impression while the clean layout keeps the focus on services and booking.
Results & Impact
The final website perfectly balances artistry with conversion. Visitors are drawn in by the unique illustrated aesthetic, then guided through clear service explanations to a streamlined booking flow. With 500+ sessions showcased and three distinct service tracks, the site positions Lens as a premium yet approachable photography studio.
Performance · Performance ·Performance · Performance · Performance ·
Key metrics and results from this project
Sessions shot across portraits, events, and projects
Core service tracks: shoots, editing, and direction
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