// PROBLEM FRAMING
Problem Framing
DMG Beauty needed an online shop that could carry the faith-centered message behind the products while making the collection easy to browse. The site had to feel expressive, product-driven, and ready for restocks.
// WHAT WAS BUILT
What Was Built
The team built the storefront around bold product photography, large brand moments, direct shop links, and practical ecommerce support like cart access, FAQs, shipping details, and a community signup section.
- Product-led hero for bonnets, PUSH apparel, and accessories
- Cart, shop routes, FAQs, and community signup built into the flow
- Oversized branded typography and image-forward collection moments
// DELIVERY OUTCOMES
Delivery Outcomes
The final experience gives the brand a memorable commerce presence with clear product pathways and a strong restock funnel. Customers can understand the message, browse the lineup, and move into product pages quickly.
5
Current collection categories surfaced on the homepage
1-2
Business day processing window documented for orders
// RELATED PROJECT LINKS